After the slump in 2018, the overall trend of the furniture industry in 2019 is still in the doldrums. The growth rate of most enterprises fell by more than 20%, and some enterprises showed negative growth. Leading enterprises are still so, and small and medium-sized furniture enterprises are hovering on the life and death line.
To make matters worse, the escalation of the trade war will weaken the export business of domestic furniture products. Foreign trade enterprises are likely to adjust their market strategy and turn to tap the domestic market. The continuous adjustment of domestic housing policy also increases the uncertainty of the development of furniture market. Under the Matthew effect, small and medium-sized enterprises are in danger and need to tap new market opportunities as soon as possible.
So, where will the next “tuyere” of furniture industry appear?
The trend of pursuing product health is obvious
Furniture safety incidents, such as the overturning of cupboards and formaldehyde exceeding the standard, have caused a lot of public opinion. Contemporary consumers pay more attention to the environmental protection and safety of furniture products, and their understanding of furniture products is more comprehensive with the development of network. Therefore, furniture and building materials enterprises must take “environmental protection” and “safety” as the important keywords of the whole product production.
Whether enterprises can provide relevant certificates, whether they can provide formaldehyde, toluene and other follow-up testing services, is an important reason for consumers to decide whether to buy a product. In addition, in the plate and solid wood materials, consumers prefer solid wood. Some more environmentally friendly new materials, such as bamboo, metal and so on, will also become the furniture materials that will be popular among consumers in the future. Furniture enterprises can carry out innovative research and development on new materials.
Furniture industry is entering the era of low profit. The bargaining power of consumers is constantly improving, which puts forward higher requirements for the production, pre-sale and after-sale, marketing and other aspects of enterprises. There is no lack of new opportunities in the industry. We need a pair of eyes that are good at discovering.
Post time: Mar-01-2022